Trauma-focused psychotherapy in Somerset

What is hypnotherapy?

Hypnotherapy is a complementary therapy that has been used to effect positive change for centuries. Essentially, hypnosis is a means of achieving a deeply relaxed state, also known as trance. Many people use hypnosis purely as a tool for relaxation. Your therapist can teach you how to practice self-hypnosis so that this pleasant state can be achieved at home as and when you choose.

The hypnotic experience

Once this relaxed ‘trance’ state has been achieved, clients then have access to the part of the brain responsible for maintaining habitual behaviours and ingrained thought patterns (often referred to as the subconscious mind). Should you wish to modify an unhelpful behaviour for, example, an addiction or phobia, the process of ‘reprogramming’ via the subconscious is all the more effective, making long-term changes surprisingly easy and eliminating the need for 'willpower' alone.

How does hypnosis work?

It can be helpful to think of the brain as a computer, a vast storage space for memories, learnt emotional responses and behavioural patterns. Like any computer, faulty wiring can lead to a system’s failure, sometimes wiping away any new information that may have been added to the system to improve usability (such as, reasons for quitting smoking). The brain is much the same; over time, learnt behaviours, thoughts and physical sensations are ‘encrypted’, forming strong neural pathways that can be difficult to update, consciously at least. 

To reboot the brain’s capacity to learn new adaptive behaviours and psychological responses, we need to access the hard drive (the subconscious mind), to be sure that any changes made will be successful and last the test of time.

Why choose hypnotherapy?

All psychological therapies aim to alleviate emotional and psychological pain, they just go about it in different ways. By far the quickest route to our brain’s 'control centre' is via hypnosis. In fact, it is this state of deep relaxation and inner awareness that is the key to subduing oppositional old habits and self-defeating beliefs.

What does assessment involve?

Many clients, especially those who have had hypnotherapy before, know what treatment they are looking for. For those new to hypnotherapy, Vicki is committed to helping individuals find the best treatment for them.

New clients are invited to attend a 60-minute consultation with Vicki, to explore their treatment options and assess their suitability. There is no commitment to a follow-up appointment or treatment following this. This consultation is an opportunity to get to know your hypnotherapist, familiarise yourself with the consulting room and put any questions you may have to Vicki.

Who can benefit from hypnotherapy?

Hypnotherapy is mainly prescribed for psychological conditions like the ones in the following list. However, you do not necessarily need a diagnosis by a doctor in order to benefit from treatment.

  • addiction recovery
  • weight loss
  • phobias
  • smoking cessation
  • anxiety and panic disorders

Hypnotherapy is also used in the management of other conditions that may have a psychological component, including:

  • chronic pain
  • chronic fatigue/ME and fibromyalgia


You should normally only request treatment if you can travel to the practice in Wincanton for treatment sessions.

You can be referred for accredited hypnotherapy treatment by a consultant or other specialist, or by your GP, or you can simply refer yourself. If you are being referred by another professional (a GP, consultant or another specialist), give the other professional Vicki Ritson’s e-mail address and telephone number. For these contact details, please click here.

Paying for your treatment

Vicki Ritson only provides private hypnotherapy treatment in the south west. She does not currently provide any NHS treatment. Many people find that hypnotherapy is an affordable form of treatment even if they do not have private medical insurance or funding from an organization.

If you have private medical insurance, then your insurance might cover the cost of your treatment or part of the cost. Contact your insurer before you are referred for treatment. Some insurers have conditions that you must satisfy. For example, some insurers require you to be referred by a consultant. Your insurer usually gives you a case number or authorisation number for your treatment.

You might have other sources of funding for your treatment. For example, your employer or an NHS trust might agree to fund your treatment. In this case, ensure that you have a source of funding before you are referred for treatment. There might be conditions that you must satisfy.


Assessment (60 minutes) - £60.00

Hypnotherapy treatment session (60 minutes) - £60.00

Concessionary fees, for the unemployed or those in receipt of DLA:

Assessment (60 minutes) - £45.00

Hypnotherapy treatment session (60 minutes) - £45.00